McDonald’s

Olympics 2016

Olympics 2016

In order to trigger users’ engagement during a worldwide event and enhance McDonald’s visibility as the official restaurant of the Olympic Games, we developed some creative ideas which present the Olympic Sports through McDonald’s main products.

Torch
Dip
Rings
Fencing
Cycling
Karate
Basket
Archery
Rowing
Olympics_M_01
Olympics_M_03
Olympics_M_02
Olympics_M_05
Olympics_M_04

Client: McDonald’s
Agency: Leo Burnett
Role: Art Director
Year: 2016

© Santi Urso 2018